- direct marketing channels
- каналы прямого маркетинга
English-russian dctionary of contemporary Economics. 2014.
direct marketing channels
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Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
Direct Marketing Association (USA) — Direct Marketing Association (DMA) is a trade organization which seeks to advance all channels of direct marketing. DMA was founded in 1917. It is based in the United States, but its members include companies from 48 other countries as well,… … Wikipedia
hybrid marketing channels — Two or more marketing channels set up by a single firm to reach one or more customer segments. In this form of multichannel distribution a variety of direct and indirect approaches are used to deliver the firm s goods to its customers … Big dictionary of business and management
direct marketing — Selling by means of dealing directly with consumers rather than through retailers. Traditional methods include mail order (see mail order house), direct mail selling, cold calling, telephone selling, and door to door calling. More recently… … Big dictionary of business and management
Direct digital marketing — is an addressable digital marketing method. Traditional direct marketing is achieved using a customer’s postal address. With direct digital marketing addressability comes in one of three forms: an email address, a Web browser cookie, and a mobile … Wikipedia
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing and data protection legislation — Marketing and data protection Establishing, accessing, sharing and using personal data are essential to successful “direct marketing” practices. These are concerned with identifying and meeting people’s needs and preferences directly, ie through… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
